What KPIs are you using to measure the impact of content marketing?

by Christopher Ratcliff
Engagement or revenue? Conversion or visits? To help answer the above question, I’ll be taking a look at our latest report Where Content and Commerce Collide written by James Gurd and commissioned by EPiServer. The report provides insight and recommendations for how content can be combined with ecommerce as well as examples of what ecommerce practitioners are currently doing ...Read the full article