15 seconds or less: the creative constraint of short video ads

by John Mcdermott
Creating a compelling commercial was never an easy task. But the continued shortening of message formats and increased user control over ad-viewing has agencies facing new creative challenges: how to lure consumers into watching a commercial they can easily skip, and then tell them an interesting brand story in 15 seconds or less.Read the full article

15 Seconds of Smart | Space Heater Safety | Farmers Insurance

Tip: Keep space heaters at least 3 feet away from flammable items. Learn proper space-heater safety from some adorable stuffed animals. Learn more: • One-third of all home-heating fires are caused by space heaters • Never leave space heaters unattended • Put your space heater on a timer, so it shuts off after you fall asleep For even more tips, visit Smart.Farmers.com