4 Tips for Marketing to Baby Boomers in the Digital Age

by Aliza Gans
My Baby Boomer mom once advised me to “hook up” with my elementary school pal in New York through “the Facebook.” I rolled my eyes but held my tongue because she’s helping me pay rent. It’s also at these moments that I laugh at the fact that marketers are way more obsessed with marketing to Millennials like me than to people like her; she’s the one with the money to blow, as Drake would say.Read the full article

Birdman - Money To Blow ft. Lil Wayne, Drake

Music video by Birdman performing Money To Blow. (C) 2009 Cash Money Records Inc.