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blogs.wsj.com - 12 readers, 82 Tweets - Google is looking to provide advertisers with better data on how their online ads are working together. So they are acquiring the attribution specialist Adometry.
adage.com - 5 readers - More marketers are moving offline transaction and CRM data to the web for ad targeting, site optimization and campaign measurement.
techcrunch.com - 5 readers - Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive..