Are You Increasing Social Media ROI With Social Share Lifespan?

by Heidi Cohen
Facebook and Twitter Lifespan: The Facts [Charts] Blink on most social media platforms and you may miss the conversation. Andy Warhol’s idea of 15 minutes of fame seems like a lifetime by comparison. Why? The average social share lifespan is extremely short. As a result, you have to be strategic in your timing and use of social media to distribute your marketing message effectively.Read the full article