Content Marketing in 2014: The State of the Enterprise

by Robert Rose
In 1999, the world-renowned marketing professor Philip Kotler published Kotler on Marketing. In it he discussed the latter 1990s — the time span that would fuel most of the thinking for the book — as a time of tumultuous change. But he knew that this was merely the beginning. Professor Kotler concluded the book with a section called “Transformational Marketing,” in which he di ...Read the full article