Do PR Pros Need to Know How to Market (and Vice Versa)?

by Susan Payton
Once upon a time, there were PR professionals, and there were marketing professionals. PR pros focused on writing press releases and getting media mentions. Marketing experts handled the content and marketing campaigns. Never did the twain meet. These days, it’s another story. There’s plenty of overlap among PR, marketing, social media, blogging, content marketing and adverti ...Read the full article