How to make sure 20 percent of your budget doesn’t take 80 percent of your time

This post was written by Mike Caprio, GM of Sizmek Vantage Over the past five years, programmatic has been a change agent for the digital ad industry. As a result, it’s estimated that one of every five digital dollars is now spent programmatically. In 2017, one of every three dollars will be spent in this way, according to eMarketer.Read the full article