Insights Into the Powerful Influence of Social Proof

by Matthew Yeoman
Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures, and the failure of others. To put it simply: “Social proof in a social media context is the theory that accounts that have high follower numbers are trusted and followed more often” It can be used to bu ...Read the full article

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