Luxury brands on YouTube: Does the content match their reputations?

by David Moth
In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies. I naively thought that those days had passed, but it would appear that luxury fashion brands are still a big draw on social. It could be that the likes of Chanel and Dior have outstanding content and are excellent at engaging with ...Read the full article

LES BEIGES: a radiant healthy glow by Lisa Eldridge - CHANEL

Makeup artist Lisa Eldridge interprets LES BEIGES with radiant makeup for day and enhances the colors for evening. More on

There you are - CHANEL N°5 Part 1

It's not a journey... every journey ends. Discover part one of the new CHANEL N°5 film. Starring Brad Pitt. Part two on More on

Dior couture Autumn-Winter 2014-15 fashion show

Discover the Dior couture Autumn-Winter 2014-15 fashion show by Raf Simons, presented in Paris on July 7th, 2014. More on: Subscribe to Dior YouTube Channel :

Diorskin Nude Tan - Matte Sun look

More on: As Dior's International Make-up Designer, Violette lets us in on her application secrets for the Matte Sun Sun looks. Subscribe to Dior YouTube Channel :

Dior Homme - Uncensored Official Director's Cut

More on: Dior Homme Fragrance Uncensored Director's Cut starring Robert Pattinson, directed by Romain Gavras. Music by Led Zeppelin. Discover more exclusive contents on and on Twitter #DiorRob. Subscribe to Dior YouTube Channel :

'Ribbon' by Billie Marten - Burberry Acoustic

Billie Marten, filmed exclusively for Burberry Acoustic Discover more Burberry Acoustic: Discover more Billie Marten:

Hand-Painted Runway - The Burberry Autumn/Winter 2014 Campaign

British models Cara Delevingne and Malaika Firth star in the new Burberry A/W14 campaign inspired by the artistic spirit of the Prorsum runway with floral hand-painted ready-to-wear and accessories Discover more: Music: 'The Magic Position' by Patrick Wolf

Louis Vuitton Asks Where Would You Go with Your NN14

The Louis Vuitton the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the Marc Jacobs' muses. Giselle Bündchen, Edie Campbell, Fan Bingbing, Caroline de Maigret and Catherine Deneuve give us their answers. Visit House and Holme -- Art Direction Karl Templer -- Stylist Guido Palau -- Hair Stylist Pat McGrath -- Make-Up Artist Gordon von Steiner -- Videographer

L'Invitation au Voyage - Venice Film from Louis Vuitton with David Bowie and Arizona Muse

Close your eyes and you are there.... The next chapter of Louis Vuitton's L'Invitation au Voyage has arrived: Join the mysterious guests of Louis Vuitton's masquerade ball with L'Invitation au Voyage - Venice, featuring David Bowie and Arizona Muse.