Luxury brands on YouTube: Does the content match their reputations?

by David Moth
In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies. I naively thought that those days had passed, but it would appear that luxury fashion brands are still a big draw on social. It could be that the likes of Chanel and Dior have outstanding content and are excellent at engaging with ...Read the full article

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