Mobile and E-Commerce: Email and Direct Traffic Drive Most Sales

Customers responding to email marketing and shoppers navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, according to a recent report from Custora. Email marketing generated 26.7% of retail purchases made on phones in 1Q14, compared with only 20.9% of sales on desktops and 23.1% on tablets.Read the full article