Solving Social Media’s ROI Mystery

by Adrienne Sheares
This is a guest post from Nichole Kelly for her upcoming Vocus Webinar on July 23d at 2:00 p.m. ET. There is no doubt that social media ROI has remained elusive to marketers. The Social Media Marketing Industry report released in May 2014 showed that 88 percent of marketers want to know how to measure the ROI from social media.Read the full article