The Common Sense Solution for Social Media Planning

by Lisa Gerber
A few recent “sparks” on Twitter have given fuel to advocates of the philosophies that: more corporate social media guidelines is better, you shouldn’t let your 20-something staff members manage the Twitter account, or simply the safest bet is not to be on social media at all. First, let’s look at the sparks, then we’ll dissect the arguments and find real solutions to this issue.Read the full article