The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

by Michael Aagaard
Preparation is the key to success. Before you take a swing, better sharpen that ax. Image source. PSST! Michael Aagaard will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out! A few weeks ago, I did a keynote at a conference in Copenhagen where I talked about the 10 biggest A/B testing mistakes I’ve made in my career.Read the full article