8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits

by Sean Work
Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There are a number of reasons for such discrepancies, and this post offers some tips for dealing with them. Spoiler alert: Not all discrepancies can (or should) be overcome.Read the full article