A simple tip for improving your brand tone of voice guidelines

by David Moth
As consumers we expect brands to speak to us in a consistent tone of voice. We want communications that reflect each brand’s personality and fit within a defined set of characteristics. We don’t, for example, expect Paddy Power to suddenly come over all serious and conscientious, much as it would be a shock to the system if Dior ran a series of cheeky, self-deprecating radio ads.Read the full article