Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

by Greg Finn
As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred.Read the full article

  • Blurred lines: Are YouTubers breaking the law? - 12 readers, 591 Tweets - John Bain received his first offer to create advertorial for his YouTube channel in 2010. "A video game publisher asked me to create a video about one of it…