Missing Elements in the Content Marketing ROI Equation

by Brad Young
Shane Snow grinned, formed his hand into the shape of a pistol, and pointed it at his targets. The Co-Founder and Chief Creative Officer at Contently was onstage at his company’s packed Contently Summit in mid-June, and he had one of those gun-to-head questions for his panelists — BuzzFeed Data Scientist Ky Harlin and Moat President Aniq Rahman: “If you were forced to pick onl ...Read the full article