Pinterest’s interest-following feature could be advertising gold mine

by John Mcdermott
Pinterest today made it that much easier for consumers to explore specific interests, and agency execs are already looking toward its potential advertising uses. Previously, Pinterest curated pins around broad categories such as “outdoors.” Now, when users click on “Outdoors,” they’ll be able to find pins curated to interests as narrow as “ultralight backpacking” and “saltwater fishing.Read the full article