Surge Seen in Online Political Ads, But Which Sites Will Be Winners?

by Tom Grubisich
Digital platforms traditionally haven’t gotten too much in the way of political ad spending, but new projections from Borrell Associates show online outlets making a big leap this year amid the midterms — going from $14.1 million in 2010 to $211.2 million in 2014. Broadcast TV has been and remains the big winner in ad spending — going from $4.1 billion in 2010 to $4.6 billion in 2014.Read the full article