The beginner's glossary of programmatic advertising

by Ben Davis
Programmatic advertising is complicated. There's no doubt about that. This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie. Luckily, Econsultancy has a wonderful and thorough discussion and explanation of programmatic - Programmatic Marketing: Beyond RTB. As a taster, I thought I'd throw some important terms into a glossary.Read the full article