Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”

by Martin Beck
In a move to enhance its e-commerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as well ...Read the full article