What are the main advantages of achieving a single customer view?

by David Moth
Obtaining a single customer view remains a huge challenge for marketers in spite of the ever-improving capabilities of digital technologies. But unified marketing is a nirvana worth striving for according to a new report from Econsultancy and Tealium. The Path to Unified Marketing investigates the difficulties that brands face in obtaining a single view of their customers, as ...Read the full article