Agency creative to brands: Your selfie idea is stupid

by Shareen Pathak
Sometimes brands can actually be pretty innovative. This is not a story about one of those times. More often than not, big brands play it safe, opting to purvey some of the most tired and outdated social media messaging out there. Case in point: the selfie. From LinkedIn to Tetley Tea, brands have figured out what millennials understood years ago: People like to take pictures of themselves.Read the full article