F-commerce, T-commerce, P-commerce: Social media tries again

by Cynthia Boris
We’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?) Now, the top three social networks are trying again: Facebook’s Call-To-Buy Butt ...Read the full article