Keeping Your Subscribers Longer Than a Day

by Jordie Van Rijn
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. KISS: Keep It a Simple Signup A healthy relationship requires clear communication.Read the full article