People Trust Experts More Than They Trust You

by Robb Henshaw
Raise your hand if you’ve ever produced a piece of content – whether it was a video, a blog post, a white paper, etc. – that just didn’t get any traction at all. You spent a lot of time (and money) producing the content, and it was a great, customer-focused piece – but it just didn’t get any views and didn’t generate any traffic or leads. Believe me, we’ve all been there.Read the full article