Publishers’ love-hate relationship with StumbleUpon

by Lucia Moses
Publishers have a StumbleUpon problem. The content-discovery platform is a powerful distribution engine for native advertising, yet it has entrenched targeting and engagement issues. Founded in 2002, StumbleUpon has 5 million monthly users who click, or “stumble,” on page after page of content that’s customized to their pre-selected topics of interest — and every few stumbles, ...Read the full article