Sunscreen brand tries a sun-activated digital coupon

by Tanya Dua
This one is for all of you who love the summer but have mixed feelings about the sun. Agency TBWA Toronto has partnered with performance sunscreen brand Zealios to launch an online app that uses sunlight to activate a digital discount coupon for its products. Launched in 2009, Zealios’s flagship product is its sun barrier sunscreen, targeted mostly at performance athletes.Read the full article