6 Questions Your Boss Should Ask Before Approving Your Content Marketing

by Jay Baer

Jay Today - How to Get Approval for Content Marketing Programs

A fellow marketer asked me an interesting question recently - How do you get your boss to agree to go all in on content? My advice? Don't. It's easy to forget that the primary goal is not to be good at content marketing. The goal is to be good at business as a result of your content. Think about what you want your business goals to be and translate those into a language your boss can understand - dollars and cents, not clicks and conversion rates. Today's Sprout Social shout out goes to Tom Webster, also known as @webby2001, who works for Edison Research, writes his data-driven insights on BrandSavant.com, and occasionally contributes to Convince & Convert. Tom also co-hosts a podcast with previous Sprout Social shout out, Mark Schaefer. Tune in to The Marketing Companion here: https://itunes.apple.com/us/podcast/the-marketing-companion/id663933566?mt=2 Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.


Jay Today - What Is Your Talk Trigger That Creates WOM?

When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect. You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful. Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeath Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Build Trust By Telling People NOT to Hire You

Trust is the foundation of every successful relationship - business and personal. And it's something that not all businesses truly understand. Today's story comes from Joe Manausa, a real estate agent that Jay interviewed for Youtility for Real Estate (coming out this fall). Joe is a real estate agent, but has offered a free ebook on how to sell your home on your own. It may seem counterintuitive at first, but showing people all the reasons NOT to hire you by providing free information is the perfect way to get them TO hire you. Get the ebook here: http://manausa.com/downloads/how-to-sell-a-home-on-your-own-2/ Today's Sprout Social shout out goes to Chris Brogan. Chris is the king of reinvention, always finding ways to step up his game and offer something useful to his audiences. His new book, The Freaks Shall Inherit the Earth, is available now: http://www.amazon.com/gp/product/B00H7JE3FK/ Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why You Need to Pick a Smartphone for LIFE

Gone are the days when being locked into one specific carrier was a make-or-break in terms of your mobile phone decisions. Now, it's all about the hardware. The next age of smartphones will not only control your contacts, email, and media, they will also control your car, your house, your appliances... your entire life. If you're thinking of switching phones, now is the time to do it. Once you're locked in to a certain piece of hardware, switching will become extremely painful. Today's Sprout Social shout out goes to Marcus Sheridan, also known as The Sales Lion, whose blog about pools and spas has reached over 320,000 visits per month. Marcus wrote about the amazing journey on his blog here: http://www.thesaleslion.com/seo-content-marketing-techniques/ Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.


Jay Today - The Key to Becoming a Successful Blogger

Blogging is the hub of your media company. And it's no longer enough to have a "good" blog or even a consistent blog. Instead, your ultimate goal is to create a blog that is someone's favorite blog on the planet. Unless you're someone's favorite blogger, you'll never truly succeed. Today's Sprout Social shout out goes to Rory Vaden -- one of the best speakers in the world. His latest book, Take the Stairs, is the perfect book if you're anything like me - always busy. It will change the way you think about your time and your priorities. Buy the book here: http://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767/ Rory also hosts a podcast called Daily Discipline, where he interviews movers and shakers in the business world about their work. Listen to the podcast here: https://itunes.apple.com/us/podcast/daily-discipline-rory-vaden/id650895336?mt=2 Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.


Jay Today - Why Social Media Bios Are More Important Than Ever

Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Graham is typically lined up as a tight end, even though he often plays like a wide receiver. The judge recently ruled against Graham, partly because his Twitter bio says he's a tight end for the Saints. This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online. Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy: http://www.slideshare.net/Rialta/social-media-engagement-is-not-a-strategy-36524665 Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why Courage is the Most Important Word in Business

News flash: There is no secret sauce when it comes to gaining customers. And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way. Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year. Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. Jay Today is the show for you. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.


Jay Today - Why Twitter Needs to Stop Copying and Start Innovating

If everybody wants to use Facebook, every other service should change their offerings to be just like Facebook. Right? Wrong. Jay Baer examines Twitter's design and functionality changes that are making it look more and more like Facebook and why that's not a great strategy for long-term success. Today's Sprout Social shout out goes to a good friend, Sally Hogshead. Her new book, How the World Sees You takes an almost scary look at you personality, strengths, weakness, and how you can use all of them to your advantage. We encourage you to check it out today, you'll be glad you did. Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day. See you tomorrow!


Jay Today - Facebook's Trust Problem

In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with human emotion has a much bigger implication on Facebook's reputation and the trust it has built among its community for the last 10 years. Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

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