Content Catchup: Why Upworthy’s Sponsored Stories Are Going Viral, and More Must-Read Stories

by Joe Lazauskas
If you spent all weekend wondering whether trekking through the New York humidity qualifies as a water sport, these stories will get you caught up and make you sound like the smartest guy in the room. Or at least, you know, competent enough to avoid getting fired: Upworthy’s Sponsored Posts Are Crushing Their Regular Editorial. Here’s Why.Read the full article