Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season

by David Cohen
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn't monkey around, using Facebook's lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels. Banana Republic also saw click-through rates from its use of lookalike audiences that were 60 percent higher tha ...Read the full article