Here’s how Facebook pitched brands on buying ‘likes’ in 2011

by John Mcdermott
Agencies cried foul earlier this year when organic reach on Facebook hit nearly imperceptible levels. Looking back on how Facebook pitched agencies in April 2011, it’s easy to understand their frustration. A Facebook presentation on marketing best practices from April 2011 obtained by Digiday shows the company urged marketers to build their audiences on the social network by b ...Read the full article