Sports apps have the highest abandonment rate. How sticky is your app?

by Cynthia Boris
When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis! According to this infographic by Localytics , 20% of apps are only o ...Read the full article