Three Scientifically Proven Tests to Select a Name That Works

"What's in a name? That which we call a rose by any other name would smell as sweet," said Juliet in Shakespeare's iconic play. Would it? In the balcony scene, Juliet lamented the importance of names. After all, if Romeo's last name wasn't Montague, the play would have been shorter and happier. So, names do matter. And maybe the rose by any other name would not smell as sweet.Read the full article