What is marketing automation and why do you need it?

by Christopher Ratcliff
It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week. Right? Right??? As a relative newcomer to digital marketing I’ve been making a point to explore the various different tools, trends and jargon we face every day, that perhaps some of us don’t necessar ...Read the full article