Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

by Greg Sterling
There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself.Read the full article