Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

by Ginny Marvin
Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates — and thus, data quality — were slightly worse than those of the latter group. The key reason? Faulty implementations.Read the full article