Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

by Pete Wailes
Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1 As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind a lot of ...Read the full article