Content Strategy Simplified: the G.O.S.T. Model

by Danielle Look
A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon. A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies and tactics.Read the full article