How B2B Marketers Tailor Content

To increase readership, we all attempt to tune our content to provide the maximum value to our readers. Continuing our look at the Content Marketing Institute’s 2014 B2B Content Marketing Trends – North America study, today we look at how B2B marketers tailor content to their company’s advantage. The top 3 approaches to content development are to focus on Industry Trends (65% ...Read the full article