How Facebook and Twitter are mixing branding and DR

by John Mcdermott
For some, the allure of social media was that it offered a radically new way to build brands: word-of-mouth, friend-recommended advertising — only digitized and quantified. The lofty vision was far from the somewhat grubby world of direct-response ads, synonymous with direct-mail come-ons, spam and infomercials.Read the full article