Online retailers say paid search is tops for customer acquisition

by Cynthia Boris
What would you say is the most effective marketing tactics for acquiring new customers? 85% of retailers in the new 2014 Research Inc. State of Retailing Online study, said paid search. Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same. Search still works.Read the full article