Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

by Rebekah Schelfhout
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Reach: The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts.Read the full article