Shifting Screens: Leading Mobile and In-App Insights

by Danielle Forget
Over the past couple of years the move from desktop to mobile has caused many advertisers to hit a new learning curve. Smartphones and tablets are rapidly becoming the screen of choice. Americans reportedly spend an average of 158 minutes every day on their mobile devices. This move away from desktops has meant that advertisers have had to re-work and re-test their campaigns.Read the full article