Unilever’s Mathieu: Intrusive Advertising Will Be Dead in a Few Years

by Tamarra Kemsley
Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City. The sentiment was a common one among the marketing event’s speakers, including Unilever’s SVP of Marketing Marc Mathieu, who declared that within just a few short years, consumers will only b ...Read the full article