Video Ecommerce: Getting up close and personal with products

by Erin Hogg

Video Marketing: Evolving from a retailer to a marketplace using video

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Watch this video as IRCE speaker Sukhinder Singh Cassidy, Chairman and Founder, Joyus, sat down with MarketingSherpa's Daniel Burstein to discuss video marketing in e-commerce, and how to leverage it effectively. Cassidy explained how video content that is tight, focused and includes a great hero shot is essential to effective video messaging that shows a product that the consumer otherwise cannot touch and feel. Taking the site to the next level using video has been a key part of Joyus' success. "Today, we're a retailer, and tomorrow, we think of ourselves as a marketplace," Cassidy said. Watch this video for exclusive content on how to leverage videos for e-commerce from Cassidy, who was recently named a top woman in e-commerce in Forbes.

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