What Is The Purpose Of Having Separate Landing Pages For PPC

by Adam Lundquist
What Is The Purpose of Having Landing Pages For Pay Per Click? Unless you are as rich as Silicon Valley investor/certifiable lunatic Tom Perkins, you perform pay per click to make money rather than just for fun. If you are one of us (I believe Mr. Perkins calls us the peon class, though we prefer the term feudal serfs) you want to make a maximum return on investment on pay per click.Read the full article