Where's your bumper?

by Seth Godin
If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call these little promo moments, "bumpers." Now that we're all in the media business, we can have them too. During their glory days, MTV understood this.Read the full article