Why the phrase 'augmented reality' should be retired

by Ben Davis
I’m going to nail my colours to the mast. I think augmented reality (AR) technology is already big and can be massive. The only thing is, I don’t think its best use is in augmenting reality, per se. Where AR apps have a big future is the creation of a ‘physical world domain’. That’s a phrase used by Ambarish Mitra, CEO of Blippar.Read the full article